Week 11

This week I aim to complete the dissertation writing, complete the aspects of my promotion for the dissertation and begin the layout. The new deadline is to get it all completed by the end of the weekend giving me four days to print and make sure it is perfect before hand in. Ideally I would of liked to of been in this position last week but in all honestly my time management got way-laid slightly given that it was my birthday. Up until then I feel pleased with my weekly progression and time management skills.

I am on track with the completion of my writing with very little left to do, in addition, I also have little promotional  content for the dissertation yet to complete, so the only area that will take up a lot of my time will be the layout of the writing, however I feel comfortable that I know what I am doing for this.

Week 10 update

My aim of finishing the writing side of my dissertation as well as the promotion and layout did not come to fruition. Instead I still have a lot more to complete therefore it seems unlikely I will be sending if off to print early next week. However, after researching into the ways my dissertation can be printed i.e. on Bob's books and blurb, I want to get my copy printed in a different manner that doesn't necessarily require 10 days to be printed and returned to me. Thus I feel a lot less stressed about the situation and know I can spend a lot more time and consideration over layout and finishing promotional aspects instead of rushing it to achieve a deadline.

Social Media Promotion

I had a lot of fun creating the social media promotion of the Stylist Edit app, although it was difficult to think of different adverts for each different platform. The Facebook page will be the main source of promotion as they have the most outreach visually via this method. In addition, they have the most followers on Facebook hence a bigger reach to different audiences. I drew out all aspects of the Facebook and Twitter Page but simply used a pre made vector for the Instagram feed and added my images into them. I took inspiration for all the posts and captions from Company's current feeds to maintain their style of writing and keeping continuity. 

Promotional Magazine Planning

After deciding to create a promotional magazine to help advertise the Stylist Edit app, I need to include relevant content. Looking through other promotional magazines and general magazines helped me come up with the following list of content going into the magazine I create.

• An article on the app, its features and how to use it.
• The use of bloggers with the app. As there will be three promotional magazines, there will be three different blogger features in each different magazine.
• A focus on the latest trends. Either two trends or four.
• One item styled 5 different ways (to show what the app can produce in terms of outfit styling)
• An editorial shoot done with Missguided clothing as they are in association with Missguided.
• A feature on outfit suggestions for different occasions, e.g. Christmas, New Year, Valentine's.
• Beauty features.

There will be three editions of the magazine with the first three months of the launch. These magazines will be provided with Company magazine as well as in Missguided orders, as the magazine works in association with the Missguided brand.

Customer Profile Board Inspiration

(All Images from Pinterest)

The following images are of customer profile board ideas. I wanted to keep the customer profile board in keeping with the rest of my dissertation layout to maintain continuity so some of the more busier and collage like designs are not as applicable to the sleeker dissertation layout I have gone for, however I do still really like the designs of them. I love the more linear moodboards and use of squares and rectangles over-lapping. What makes the majority of these moodboards striking is the colour palette used within them, as all the pictures derive from a certain colour. Finding relevant customer profile images that are all within one colour scheme may be difficult, however this is what makes the boards look really good. I really like the idea of taking a picture of a picture, e.g. taking pictures of all the customer profile information and then taking a picture of that all together like the 7th image above. However, I don't know if I will have the time to produce that now. I think the style I like most is the 10th image whereby there are coloured lines to break things up; this could work well in terms of keeping a colour scheme, plus I like how the images are laid out randomly not made into a box shape.

Dissertation Printing & Binding

After having a look on Bob's Books and Blurb websites, I have decided to get my dissertation printed at the library. Firstly, I am worried about my time management and not being able to have my creative copy ready in term and I don't want to rush it, plus both of these websites focus more on photobooks rather than actual written copies, therefore I feel they won't be able to create my dissertation to its fullest potential. I don't think a 'book' type binding really fits with my brand as it's quite a formal look, therefore I am going to opt for 'perfect binding' done at the library which looks more like a magazine as this is the look I am going for. This also gives me the opportunity for some more time to really perfect my dissertation layout.

Clueless

In the film Clueless, the main character, Cher Horowitz, has a computer that suggests outfits for her to wear every day. I realised that this is basically the premise for my app, and thus I intend to use this within my promotion. Most girls (within the target demographic) have seen or at least heard of the film Clueless and are aware of her computer outfit generator, therefore it makes sense to link the app and the film together within the promotion to appeal to girls who have always wished for their own outfit generator. In addition, with there currently being a 90's revival and the film Clueless being in the spotlight again it means more consumers will be aware of the concept and can now have their own version through Stylist Edit!