Portfolio Feedback

After speaking to my tutor, he gave me some advice on how to make my portfolio better.

• To take a lot of influence from the High Street Edit magazine.
• Add text to some of the promotion boards to explain what some things are better.
• Make title pages more visual e.g. add silhouettes of devices
• Different colours for different pages.

I''ve taken this on board with the development of my portfolio to make it look better.

Interactive Magazine Content

When the app is launched, the magazine will become fully interactive. This won't effect how it looks or its design, not will it matter if users don't have access to the app. Simply, app users will be able to scan the magazine and add items from the pages into their wishlists and inspiration feeds. This concept cleverly combines the app with the magazine linking the brand extensions. 

New Flyer

I've redesigned my original flyers as I wasn't best pleased with them. I've designed these based on a Company advert in one of their magazines. I really like how my adshel and magazine advert looks but I don't want everything to look the same so I've tried to make things look a bit different. These flyers are designed with Company in mind rather than how the app is designed to appeal to Company consumers. These will be handed out at events, given in goody bags and given in with Missguided orders.

One Item- Four Ways

Originally, this part of the magazine was going to be a photoshoot, the same style as the images I took for the app. However, I realised for the magazine it wouldn't look as good or professional if the images of the clothes were taken in this style. Therefore, instead I saved the images from the website. This way looks a lot better than if the clothing had been photographed myself. It worked for the app, as that gave a more realistic view of how it worked.

Promotional Magazine Pages

 

The following are some screen shots from some of the pages of the promotional magazine. Instead of using the classic Company layout, I've taken influence from the Company High Street Edit magazine so consumers can differentiate that the Stylist Edit app and promotional magazine are extensions of the Company brand. Plus this style is also the same theme as the app therefore it co-ordinates.  I'm keeping all the pages fairly simple, with all white backgrounds so everything is easier to read, plus looks more sophisticated to not alientate older audiences (this magazine is being sent out with all Missguided orders). I'm really pleased with how it's looking so far, I want the fashion pages to illustrate how the app works which I think it will once I've added the text.

Board Arrangement

After showing Paz my initial board design (see above), he highlighted that A2 is a really large size and probably too big for my board. He made the point also that having all my app screens on the board may look overcrowded, plus if they were all in iPad frames it would look over saturated with hardware opposed to my software. He made the suggestion that instead I just have the main screens on the board with the middle screen in an iPad to highlight the app. I have taken this suggestion on board. In addition, he also pointed out that A2 would be too big for social media and it may look odd all crowded in one corner, here he said it would look neater and easier to read if everything was in lines, therefore I have changed my layout slightly. All my promotion now sits in lines and I have got rid of my adhsel as there wasn't enough room. I wasn't too keen on my adshel being on the board anyway.  I am pleased with the layout of my new board, I just need to go through and add titles and rasterize everything.

Magazine Advert #2

I've made a new magazine advert as I wasn't completely happy with the previous one. Although I based it around a similar advert in Company magazine it didn't look that appealing or eye catching, so I much prefer this new one. It was inspired by the adshel adverts as I think they look sleek and sophisticated plus offer a snippet of information about the app without bombarding the consumer. Now it's been placed in a magazine template it looks more realistic. This is the advert I am going to use on my final board, plus it's also one that would be used in other magazines such as Elle and Company.

Mail-Out

There will be two different types of mail out promotions available. Firstly, there will be the standard newsletter that's sent out twice a week featuring new things on their website and in the magazine and secondly there will be a postcard email simply advertising one thing. The mail out I am going to use on my final board will be the postcard email as that is just focused on the promotion of the app. The postcard email here simply gives a quick overview of the app and leads consumers to the web article explaining more should they click on the postcard. It's been designed to be simple and not have too much information on it so that consumers spend time reading the email.

In addition, I have drawn out the Outlook webpage to present the mail outs in to make them look more professional, plus to easily distinguish what they are. 

Adshel

I've made two different adshel designs although they are not too dissimilar, the only difference being that one has a QR code on. I prefer the non- code design however, I wanted the QR code present so that consumers could access the app straight away. These adhsels will be placed in train stations in major cities to catch the attention of busy commuters and savvy fashionistas. I didn't want there to be too much information about the app on the adverts as that would detract attention from it as it looks too busy, plus I wanted to gauge consumer interest and get people wondering about the app. The advert without a QR code will be put along the escalators in London undergrounds as here consumers don't have time to scan a QR code but it still makes people aware of the app. 

Company Website

As well as creating the Stylist Edit app's own website, I also created advertising content for the Company magazine website. Firstly, I added a tab across the top bar that now features 'Stylist Edit' redirecting consumers to the Stylist Edit website should they click on it. In the first two months of promotion there will be adverts and links on the homepage that either send consumers to the Stylist Edit website or to the article on the Company website promoting and explaining the app. I drew the website out myself retaining features from the website and using my Instagram feed I had created for social media.

Stylist Edit Website

The following images are of the completed Stylist Edit website. The website will be a separate website from the original Company website and will feature a series of tabs that offer different functions, mainly those of that the app provides.

The website tabs are thus:

• Home
• Style File
• Wardrobe
• Outfit Library
• Inspiration
• Wishlist 
• Chat

The Home tab explains the app in detail from how it works to how to get the best from it. The Style File is the user's profile where they can edit it and upload their profile picture. The Wardrobe and Outfit Library is synced with the app and has the same information on both, however consumers cannot upload to their wardrobes nor can they have outfit suggestions generated as that takes away the exclusivity of the app. The Inspiration tab acts as a Tumblr/Pinterest page whereby users can use freely just as they can on the app. In addition, the Wishlist tab can also be uploaded to. The Chat tab provides how to videos, a live messenger service and styling Q&A videos that are created once a month.

The website is laid out in a similar fashion to Company magazine but also a cross with fashion shop's layouts. The Company website is too busy and full for the information Stylist Edit website is providing and websites such as Topshop are more simple and easier to navigate. The website retains the same colour scheme and fonts of the app to retain continuity.

Magazine Adverts/Content

Magazine content is a big form of promotion regarding the advertising of the app. Here I have created the editor's letter page which currently has adverts on it promoting their Weekly Edit app, also within the editor's letter I have talked about the app. This page will go in the January issue of Company magazine so readers are aware of the app when they first start reading the magazine. I have also created an advert for the magazine based around their current Weekly Edit app advert that briefly explains the apps features. Moreover, an article page has been created that explains to readers the ins and outs of the app written in a Company style as well as persuading the consumers to go and download the app. All content has been drawn out.

Social Media Promotion

I had a lot of fun creating the social media promotion of the Stylist Edit app, although it was difficult to think of different adverts for each different platform. The Facebook page will be the main source of promotion as they have the most outreach visually via this method. In addition, they have the most followers on Facebook hence a bigger reach to different audiences. I drew out all aspects of the Facebook and Twitter Page but simply used a pre made vector for the Instagram feed and added my images into them. I took inspiration for all the posts and captions from Company's current feeds to maintain their style of writing and keeping continuity. 

Promotional Magazine Planning

After deciding to create a promotional magazine to help advertise the Stylist Edit app, I need to include relevant content. Looking through other promotional magazines and general magazines helped me come up with the following list of content going into the magazine I create.

• An article on the app, its features and how to use it.
• The use of bloggers with the app. As there will be three promotional magazines, there will be three different blogger features in each different magazine.
• A focus on the latest trends. Either two trends or four.
• One item styled 5 different ways (to show what the app can produce in terms of outfit styling)
• An editorial shoot done with Missguided clothing as they are in association with Missguided.
• A feature on outfit suggestions for different occasions, e.g. Christmas, New Year, Valentine's.
• Beauty features.

There will be three editions of the magazine with the first three months of the launch. These magazines will be provided with Company magazine as well as in Missguided orders, as the magazine works in association with the Missguided brand.

People- Uniform

Although there isn't necessarily people involved in the promotion of the Stylist Edit app, there will be an instance where uniform is needed. At events such as Graduate Fashion week and the Clothes Show Live there will Company magazine stands promoting their brand. Here, staff will have the above t-shirts on in order to promote the use of Stylist Edit. They will advertise the app by targeting consumers and showing them how the app works on an iPad to persuade them into downloading. The uniform is very plain and simple and merely lets customers understand who can help them with any Stylist Edit or Company magazine questions. Even the logo on the t-shirt will get consumers wondering what 'Stylist Edit' is, therefore getting people interested in the app.

Campaign & Media Plan

The Campaign & Media plan can be found above. The first two images are the Campaign plan listing everything that will be done in order to produce not only the app but also the entire promotional campaign behind it.

The Media plan outlines the cost for my promotion. Most of the promotional techniques are free of charge. This is because the app costs so much to make that it leaves little expenditure left for a large media promotion campaign. Luckily, most of the promotion required is free anyway. However, once the app makes a profit, Company can look into more expensive promotional methods however this isn't really what the company does already, so may not even be something done by the brand. The media costs were found on the following websites

• Emails- http://mailchimp.com/
• Flyers- http://www.vistaprint.co.uk/flyers

Photoshoot Results

Today I had another photoshoot with Dave. I changed my concept last minute as previously mentioned,  so I felt a bit stressed about it as it seemed slightly slap-dash. However, I went through with it and tried to get the best out of my photos. 

In my head the images of the model throwing the clothes in the air were meant to work better, as well as the ones of her sat in among all the clothes although with a bit of editing these may end up working quite well. The still life images have come out much better, so hopefully I will be able to use them in some way. However, if I don't end up using these images at least I attempted the concept and I will have to look at a different way of approaching the idea.