There will be two different types of mail out promotions available. Firstly, there will be the standard newsletter that's sent out twice a week featuring new things on their website and in the magazine and secondly there will be a postcard email simply advertising one thing. The mail out I am going to use on my final board will be the postcard email as that is just focused on the promotion of the app. The postcard email here simply gives a quick overview of the app and leads consumers to the web article explaining more should they click on the postcard. It's been designed to be simple and not have too much information on it so that consumers spend time reading the email.
In addition, I have drawn out the Outlook webpage to present the mail outs in to make them look more professional, plus to easily distinguish what they are.
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