Stylebook Promotion

Stylebook is my app's main competitor. It's an american app so isn't that well known over the UK giving my app the edge and also a USP. This is also the most well-known personal styling app out of all the ones I've found being recognised in magazines and newspapers. I've researched into their promotion to get an idea of how they advertise their app for inspiration. I've found, however that they barely advertise at all here in the UK. 

I've found images that look like adverts but I've got no credit for where they came from. I myself have never seen an advert or editorial about the app before in any magazines or newspapers and it's only through googling personal styling apps that I came across this one. Therefore I'm not entirely sure how they promote their product in England. Saying this, I have seen one article in Cosmopolitan's Fashion bi-annual that mentioned the app. 

They do have a Facebook page but only post on there a few times a week. Their post content is advertising the product, their accompanying Youtube videos and if they've been written about in any publications. Their Youtube page features videos on how to use the app and all it's different functions.

I was surprised that there was no real advertising strategy for this app in the UK, however they are more famous in the US. This also gives my app the stand-out feature as consumers who have never heard of Stylebook will the only know and recognise the Stylist Edit app thus bringing in a wider audience to it. 

App Review- Style Book

ABOUT

'Stylebook is designed to help you carefully curate your wardrobe so you can look effortlessly chic everyday. We want you to get the most out of what you already have in your closet and to choose new pieces that will integrate well into your wardrobe as a whole.

A little organization can go a long way when it comes to getting dressed. Mixing and matching what you own, comparing new purchases to what have in your closet, planning the outfits you'll wear on vacation, and saving all your favorite style inspirations in one place will all help you develop your personal style. This was the basic idea behind the original version of Stylebook, which has now evolved to include over 90 features.'

REVIEW

Stylebook is the 'ultimate' personal styling app. It's very sleek in it's presentation and very easy to use. I like how all the feature options are permanently down the side of the app thus are easily accessible. When uploading images to the 'closet', the app requires the item to be edited to remove all the background so it's then easier to layer up outfits. This is a nifty feature to help create the outfit look sleeker and more like Polyvore boards. Creating outfits was really simple, however like the other apps the user has to create all their own outfits. Nevertheless, you can add outfits to the calendar and plan out an entire months worth of outfits. In addition, there is also a suitcase feature to help with packing for trips. This app is the best one both aesthetically, ease-to-use and in terms of styling. It also has many of the features that I want to put in the 'Stylist Edit' app.