As well as creating the Stylist Edit app's own website, I also created advertising content for the Company magazine website. Firstly, I added a tab across the top bar that now features 'Stylist Edit' redirecting consumers to the Stylist Edit website should they click on it. In the first two months of promotion there will be adverts and links on the homepage that either send consumers to the Stylist Edit website or to the article on the Company website promoting and explaining the app. I drew the website out myself retaining features from the website and using my Instagram feed I had created for social media.
Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
1 April 2014
Stylist Edit Website
The following images are of the completed Stylist Edit website. The website will be a separate website from the original Company website and will feature a series of tabs that offer different functions, mainly those of that the app provides.
The website tabs are thus:
- Home
- Style File
- Wardrobe
- Outfit Library
- Inspiration
- Wishlist
- Chat
The Home tab explains the app in detail from how it works to how to get the best from it. The Style File is the user's profile where they can edit it and upload their profile picture. The Wardrobe and Outfit Library is synced with the app and has the same information on both, however consumers cannot upload to their wardrobes nor can they have outfit suggestions generated as that takes away the exclusivity of the app. The Inspiration tab acts as a Tumblr/Pinterest page whereby users can use freely just as they can on the app. In addition, the Wishlist tab can also be uploaded to. The Chat tab provides how to videos, a live messenger service and styling Q&A videos that are created once a month.
The website is laid out in a similar fashion to Company magazine but also a cross with fashion shop's layouts. The Company website is too busy and full for the information Stylist Edit website is providing and websites such as Topshop are more simple and easier to navigate. The website retains the same colour scheme and fonts of the app to retain continuity.
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