New Flyer

I've redesigned my original flyers as I wasn't best pleased with them. I've designed these based on a Company advert in one of their magazines. I really like how my adshel and magazine advert looks but I don't want everything to look the same so I've tried to make things look a bit different. These flyers are designed with Company in mind rather than how the app is designed to appeal to Company consumers. These will be handed out at events, given in goody bags and given in with Missguided orders.

Week 16

Laying out my magazine is taking a lot longer than I first thought, so I haven't managed to complete the whole thing yet. However, I don't feel stressed as I know it won't take me much longer; it is the gathering of images that is time consuming. I'm still trying to think up a new design for my flyer also that is different to the adshel and magazine advert. I also aim to plan out the content of my portfolio and begin the creation of it towards the middle of the week. I don't think the making of it should take too long as I have all the content it's simply a case of laying it all out.

One Item- Four Ways

Originally, this part of the magazine was going to be a photoshoot, the same style as the images I took for the app. However, I realised for the magazine it wouldn't look as good or professional if the images of the clothes were taken in this style. Therefore, instead I saved the images from the website. This way looks a lot better than if the clothing had been photographed myself. It worked for the app, as that gave a more realistic view of how it worked.

Promotional Magazine Pages

 

The following are some screen shots from some of the pages of the promotional magazine. Instead of using the classic Company layout, I've taken influence from the Company High Street Edit magazine so consumers can differentiate that the Stylist Edit app and promotional magazine are extensions of the Company brand. Plus this style is also the same theme as the app therefore it co-ordinates.  I'm keeping all the pages fairly simple, with all white backgrounds so everything is easier to read, plus looks more sophisticated to not alientate older audiences (this magazine is being sent out with all Missguided orders). I'm really pleased with how it's looking so far, I want the fashion pages to illustrate how the app works which I think it will once I've added the text.

Company High Street Edit

 

For my promotional magazine, I will be laying it out in the same style as Company's HIgh Street Edit to maintain continuity with their brand extensions as well as the design of the app. All the pages will be white and plain, however, they will be filled with images making them seem a lot more colourful. In addition, only a few pages will have a lot of text on them, the rest will be more visually stimulating!

VM & Display Show

On Tuesday I went to the VM & Display show in London that housed all things to do with display ranging from technology to stands. It was here that I found out about a camera system that takes an image of something (predominantly clothing) and takes the picture with different background options. It has been created to show clothing for mannequins so the background can be removed from the clothing. This technology would be perfect for my Stylist Edit app so that backgrounds can be removed immediately from around the clothing. It's just a shame the exhibition was after the dissertation. Their website is www.styleshoots.com.

Week 15

This week I will have my final board completely created and sent off to be printed, which is a daunting thought. I've spent the day sorting out the arrangement of the board and the contents that's going on it. Once that's done I can concentrate on creating the promotional magazine as I want that finished by the following Monday in order to get that printed. In addition, I also want to make changes to my flyers as I am not pleased with how they look. Both the flyers and the magazine will be going on my stand therefore I want them to look their best.