Company Editor Feedback

I contacted Company magazine to tell them about my idea and gather feedback and the editor of Company magazine replied with this response, which quite frankly is incredible that she would even look at my work let alone like it. It's a complete honor and makes me feel really proud of my work knowing that they have thought up an idea like this before.

Interactive Magazine Content

When the app is launched, the magazine will become fully interactive. This won't effect how it looks or its design, not will it matter if users don't have access to the app. Simply, app users will be able to scan the magazine and add items from the pages into their wishlists and inspiration feeds. This concept cleverly combines the app with the magazine linking the brand extensions. 

One Item- Four Ways

Originally, this part of the magazine was going to be a photoshoot, the same style as the images I took for the app. However, I realised for the magazine it wouldn't look as good or professional if the images of the clothes were taken in this style. Therefore, instead I saved the images from the website. This way looks a lot better than if the clothing had been photographed myself. It worked for the app, as that gave a more realistic view of how it worked.

Promotional Magazine Pages

 

The following are some screen shots from some of the pages of the promotional magazine. Instead of using the classic Company layout, I've taken influence from the Company High Street Edit magazine so consumers can differentiate that the Stylist Edit app and promotional magazine are extensions of the Company brand. Plus this style is also the same theme as the app therefore it co-ordinates.  I'm keeping all the pages fairly simple, with all white backgrounds so everything is easier to read, plus looks more sophisticated to not alientate older audiences (this magazine is being sent out with all Missguided orders). I'm really pleased with how it's looking so far, I want the fashion pages to illustrate how the app works which I think it will once I've added the text.

Company High Street Edit

 

For my promotional magazine, I will be laying it out in the same style as Company's HIgh Street Edit to maintain continuity with their brand extensions as well as the design of the app. All the pages will be white and plain, however, they will be filled with images making them seem a lot more colourful. In addition, only a few pages will have a lot of text on them, the rest will be more visually stimulating!

Magazine Advert #2

I've made a new magazine advert as I wasn't completely happy with the previous one. Although I based it around a similar advert in Company magazine it didn't look that appealing or eye catching, so I much prefer this new one. It was inspired by the adshel adverts as I think they look sleek and sophisticated plus offer a snippet of information about the app without bombarding the consumer. Now it's been placed in a magazine template it looks more realistic. This is the advert I am going to use on my final board, plus it's also one that would be used in other magazines such as Elle and Company.

Magazine Adverts/Content

Magazine content is a big form of promotion regarding the advertising of the app. Here I have created the editor's letter page which currently has adverts on it promoting their Weekly Edit app, also within the editor's letter I have talked about the app. This page will go in the January issue of Company magazine so readers are aware of the app when they first start reading the magazine. I have also created an advert for the magazine based around their current Weekly Edit app advert that briefly explains the apps features. Moreover, an article page has been created that explains to readers the ins and outs of the app written in a Company style as well as persuading the consumers to go and download the app. All content has been drawn out.

Promotional Magazine Planning

After deciding to create a promotional magazine to help advertise the Stylist Edit app, I need to include relevant content. Looking through other promotional magazines and general magazines helped me come up with the following list of content going into the magazine I create.

• An article on the app, its features and how to use it.
• The use of bloggers with the app. As there will be three promotional magazines, there will be three different blogger features in each different magazine.
• A focus on the latest trends. Either two trends or four.
• One item styled 5 different ways (to show what the app can produce in terms of outfit styling)
• An editorial shoot done with Missguided clothing as they are in association with Missguided.
• A feature on outfit suggestions for different occasions, e.g. Christmas, New Year, Valentine's.
• Beauty features.

There will be three editions of the magazine with the first three months of the launch. These magazines will be provided with Company magazine as well as in Missguided orders, as the magazine works in association with the Missguided brand.