In 2010,
Missguided did launch an app, however, it is no longer available to download
suggesting that it never really took off or was sustainable enough to maintain.
However, as the digital world has rapidly grown since 2010, and fashion brand’s
presence within the app world has expanded, with the majority of stores now
having one. The Missguided app would be fully transactional, featuring the same
tabs as the website, offering more interactive features that differentiate the
app from the website. In addition, the promotional campaign would be fun and
experimental given that Missguided frequently use through-the-line techniques to
promote the brand.
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