In 2010, Missguided launched their first app for iPhone (see link here), however it isn't around anymore. This suggests that Missguided are definitely open to launching an app, and are probably looking to do it within the near future. On their Facebook page, there is a lot of interest within them creating another app, therefore there is a public demand for this service. Although there is no evidence- as of yet- to hint that Missguided are launching their app within the next few months, this is something that could affect my campaign if I focus on this idea.
One article released during the launch of their app, spoke of the connection between online retailers and growing strength of smart phones (see here). Nowadays apps are big business and definitely the norm for most people's lifestyles. I, personally, would love to see a Missguided app. Plus, it's the right time to be creating one, given that their competitors all have their own online app.
The following video outlines the original Missguided app, it's functions and how it worked. Providing the updates of iOS and the entire Missguided website overhaul, the design of the app would be completely different. Some of the functions would remain, e.g. the shopping aspect and links to social media. In addition, their blog would be integrated more and loobook/trend features.
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