Adshel

I've made two different adshel designs although they are not too dissimilar, the only difference being that one has a QR code on. I prefer the non- code design however, I wanted the QR code present so that consumers could access the app straight away. These adhsels will be placed in train stations in major cities to catch the attention of busy commuters and savvy fashionistas. I didn't want there to be too much information about the app on the adverts as that would detract attention from it as it looks too busy, plus I wanted to gauge consumer interest and get people wondering about the app. The advert without a QR code will be put along the escalators in London undergrounds as here consumers don't have time to scan a QR code but it still makes people aware of the app.