Initial Idea #3- ASDA Loyalty Scheme

• Upon beginning my research into the loyalty scheme, I found that ASDA don't do loyalty schemes for a reason. It says on their website 'At Asda we reward all of our customers for their loyalty by charging low prices every day of the week, all year round', and further goes on to explain that they don't believe in buying their consumers with 'plastic points'. Hence, I have deemed this idea already void as realistically it isn't something Asda would be interested in launching for the time being.  

• Some forums online make the comments that they would prefer to shop at Asda but loyalty schemes in other places keep them going back to there. However, Asda seem adamant that they do not want to focus their attention on a loyalty scheme.
• In addition, given that Tesco is so prominent within the world of supermarket loyalty schemes, it may be difficult for such a promotional campaign to stick out, with regards to the face that most people already have at least one loyalty card- and do they really want the hassle of another?

Initial Idea #3- ASDA Loyalty Scheme

Currently, Asda is the only supermarket that doesn’t have its own form of loyalty scheme. At the moment their marketing strategy is using their price match promise to entice repeat custom from consumers. This could be something linked with the loyalty card. Consumers would earn points when they shopped in store or online which would amount to prizes such as money off coupons, double points rewards, free online delivery etc. to entice customers into spending more and reaping the rewards. Considering the campaigns and advertisements that Asda do right now, this would involve a variety of promotional techniques to experiment in. Moreover, given that they are already in high competition amongst the other supermarkets, a new loyalty scheme could entice new shoppers during the promotional period. Something unique would also have to be added to set their loyalty scheme apart from other supermarkets.