Styling App- Women's Fashion Apps

The womenswear market is saturated with apps, magazines, blogs etc all providing styling tips, the latest fashion and generally ways to enhance one's appearance. There are already some styling apps around, but they all do different things. (Information gathered from The Guardian and The Huffington Post

• Style.com is one of the most notorious fashion apps around and provides fashion news, the latest runway looks and catwalk shows all to one's tablet or smart phone. Although this doesn't necessarily have anything to do with personal styling, it's popular for a reason which suggests that users like the layout and the simplicity of the content.
• Chic Feed & Lookbook are simply an app that allows users to upload snaps of what they are wearing and allow consumers to trawl through and gather outfit inspiration. This is something that could be integrated into the styling app, whereby users can gather inspiration and make moodboards to help the app concentrate on their own personal style to deliver more personal results.
• Polyvore is a website and also an app that allows users to create moodboards of wishlists and styles they like from interior to fashion. I really like the concept of having moodboards to display your preferred style or a collection of clothing you like, so this is something I want to integrate within the app.
• Wantworthy was a website and an app (before it shut down) whereby it allowed users to save anything they desired to their online wishlist and store it. Users could create different collections of wishlists e.g. 'Summer clothes'. The idea of a wishlist is also something I would like to try and incorporate within the app. 
• Closet allows users to create their own digital closets, categorize outfits and keep users up-to-date on what they've already worn. This is the initial basis of how the styling app would work.
•  Stylitics is an app that helps colour co-ordinate your own wardrobe. Although this isn't a feature I had thought of putting into the styling app, it could be a way of organising a consumers own wardrobe and looks. Instead of colour matching all the clothes, the app can suggest colours that go together to help the consumer create more outfit choices. 
• Mallzee is a personal styling app that asks you to select your favourite brands and select which items of clothing you like so it can get an idea of what style the consumer is into. The only problem with this app is that it is time consuming to go through all the clothing options. Plus it doesn't offer style advice or outfit suggestions.

Initial Idea #5- Styling App

• As I want to create this styling app for women, it could be produced as for the same company as Threads (makers of the original) or an entirely new brand all together. This could be an existing company or a new one. 
• There would be features including the ability to upload images of your own clothes, create moodboards (similar to those of Polyvore) and create wishlists of items you want (like the service Wantworthy).

Polyvore board & Wantworthy page

• The company Threads already offer a personal styling service for woman but as of yet have only created the app for men. Their personal styling services include 'Wardrobe Refresh' package, 'Personal Shopping', 'Effortless Shopping', 'Special Occasion' and 'New Start' package. All of these services cost over £500, which suggests that the app (if made for Threads) would have to be a paid for app. 
• There are a few similar services currently on the market so to make this app different it would have to integrate these features but also some unique ones to stand out from the crowd. An article on fastcompany.com outlines some of the best fashion stylist apps available at the moment; 'Starting with Go Shop! from Ovi, which is an up-to-date directory of shops helping you navigate through hundreds of stores by giving you lists and reviews of the stores closest to you. Ask A Stylist iPhone app gives you one to one personal advice about what to wear and more importantly, what not to wear. Then finally, Touch Closet, on iPhone, helps you put your whole wardrobe on your phone and gives you a bit of inspiration to make sure you mix and match your look.'
• In addition there is an online programme called 'Stylebook' which allows users to upload images of their own wardrobes, whilst personal stylists help them make the most out of their current clothes and mix and match their style.

Initial Idea #5- Styling App

A London based fashion company called Thread have recently launched their own personal stylist application for busy men who don’t have time to peruse outfits but still want to look good. The app uses personal shoppers to find clothes suited to them and create entire outfits that the user can buy without the consumer having to go through the shopping experience. This application is currently only available for men, so to expand there would be an app created for women. As women enjoy the shopping experience this part of the app would be changed. Instead women can upload what’s already in their wardrobes and the stylists can create outfits that way, as well as suggesting things to buy that will go with their closet and general style.

*I found out about this service through the following article on Business of Fashion here