Week 15

This week I will have my final board completely created and sent off to be printed, which is a daunting thought. I've spent the day sorting out the arrangement of the board and the contents that's going on it. Once that's done I can concentrate on creating the promotional magazine as I want that finished by the following Monday in order to get that printed. In addition, I also want to make changes to my flyers as I am not pleased with how they look. Both the flyers and the magazine will be going on my stand therefore I want them to look their best.

Board Arrangement

After showing Paz my initial board design (see above), he highlighted that A2 is a really large size and probably too big for my board. He made the point also that having all my app screens on the board may look overcrowded, plus if they were all in iPad frames it would look over saturated with hardware opposed to my software. He made the suggestion that instead I just have the main screens on the board with the middle screen in an iPad to highlight the app. I have taken this suggestion on board. In addition, he also pointed out that A2 would be too big for social media and it may look odd all crowded in one corner, here he said it would look neater and easier to read if everything was in lines, therefore I have changed my layout slightly. All my promotion now sits in lines and I have got rid of my adhsel as there wasn't enough room. I wasn't too keen on my adshel being on the board anyway.  I am pleased with the layout of my new board, I just need to go through and add titles and rasterize everything.

Week 14 Update

I have finished all the promotion needed for my final board which I am pleased about. There wasn't that much to do all in all, but everything is ready now to be placed. Some forms of promotion need to be added to a web page vector, however, these don't seem to be that easy to edit so I need my tutors help with that. Also, I want to ensure my layout design and the content for the board is correct before I get it ready for hand in on Thursday. This will be checked over with my tutor in the morning.

Magazine Advert #2

I've made a new magazine advert as I wasn't completely happy with the previous one. Although I based it around a similar advert in Company magazine it didn't look that appealing or eye catching, so I much prefer this new one. It was inspired by the adshel adverts as I think they look sleek and sophisticated plus offer a snippet of information about the app without bombarding the consumer. Now it's been placed in a magazine template it looks more realistic. This is the advert I am going to use on my final board, plus it's also one that would be used in other magazines such as Elle and Company.

Mail-Out

There will be two different types of mail out promotions available. Firstly, there will be the standard newsletter that's sent out twice a week featuring new things on their website and in the magazine and secondly there will be a postcard email simply advertising one thing. The mail out I am going to use on my final board will be the postcard email as that is just focused on the promotion of the app. The postcard email here simply gives a quick overview of the app and leads consumers to the web article explaining more should they click on the postcard. It's been designed to be simple and not have too much information on it so that consumers spend time reading the email.

In addition, I have drawn out the Outlook webpage to present the mail outs in to make them look more professional, plus to easily distinguish what they are. 

Adshel

I've made two different adshel designs although they are not too dissimilar, the only difference being that one has a QR code on. I prefer the non- code design however, I wanted the QR code present so that consumers could access the app straight away. These adhsels will be placed in train stations in major cities to catch the attention of busy commuters and savvy fashionistas. I didn't want there to be too much information about the app on the adverts as that would detract attention from it as it looks too busy, plus I wanted to gauge consumer interest and get people wondering about the app. The advert without a QR code will be put along the escalators in London undergrounds as here consumers don't have time to scan a QR code but it still makes people aware of the app. 

Final Stand Layout Ideas

In order to lay out my final stand, I needed to try out some different designs. All promotion has to be put onto different sized paper templates then the templates added to the stand design. Above I have tried out some different layouts with different paper sizes, but it's quite difficult to experiment with different looks as my app is the main part of the stand and needs to go at the top quite largely. I'm going to lay out my board using the first design as I think this lays everything out neatly and in order of important and main promotion. I feel the other designs look a bit more messy in terms of the app being presented. I need to consult with my tutor also that the layout is fine and that everything on my board is needed, plus make sure I don't miss anything out, then I can go ahead and add my promotion to the final stand.

Hard copy promotion such as the promotional magazine and flyers will be printed out and put on the table with the final board therefore they aren't necessary on the final stand.