28 March 2014

Promotional Magazine Planning

After deciding to create a promotional magazine to help advertise the Stylist Edit app, I need to include relevant content. Looking through other promotional magazines and general magazines helped me come up with the following list of content going into the magazine I create.


  • An article on the app, its features and how to use it.
  • The use of bloggers with the app. As there will be three promotional magazines, there will be three different blogger features in each different magazine.
  • A focus on the latest trends. Either two trends or four.
  • One item styled 5 different ways (to show what the app can produce in terms of outfit styling)
  • An editorial shoot done with Missguided clothing as they are in association with Missguided.
  • A feature on outfit suggestions for different occasions, e.g. Christmas, New Year, Valentine's.
  • Beauty features.
There will be three editions of the magazine with the first three months of the launch. These magazines will be provided with Company magazine as well as in Missguided orders, as the magazine works in association with the Missguided brand.

No comments:

Post a Comment