Promotional Magazine Planning

After deciding to create a promotional magazine to help advertise the Stylist Edit app, I need to include relevant content. Looking through other promotional magazines and general magazines helped me come up with the following list of content going into the magazine I create.

• An article on the app, its features and how to use it.
• The use of bloggers with the app. As there will be three promotional magazines, there will be three different blogger features in each different magazine.
• A focus on the latest trends. Either two trends or four.
• One item styled 5 different ways (to show what the app can produce in terms of outfit styling)
• An editorial shoot done with Missguided clothing as they are in association with Missguided.
• A feature on outfit suggestions for different occasions, e.g. Christmas, New Year, Valentine's.
• Beauty features.

There will be three editions of the magazine with the first three months of the launch. These magazines will be provided with Company magazine as well as in Missguided orders, as the magazine works in association with the Missguided brand.

Initial Idea #1- Missguided App

Initial Research:

• In 2010, Missguided launched their first app for iPhone (see link here), however it isn't around anymore. This suggests that Missguided are definitely open to launching an app, and are probably looking to do it within the near future. On their Facebook page, there is a lot of interest within them creating another app, therefore there is a public demand for this service. Although there is no evidence- as of yet- to hint that Missguided are launching their app within the next few months, this is something that could affect my campaign if I focus on this idea.
  
• One article released during the launch of their app, spoke of the connection between online retailers and growing strength of smart phones (see here). Nowadays apps are big business and definitely the norm for most people's lifestyles. I, personally, would love to see a Missguided app. Plus, it's the right time to be creating one, given that their competitors all have their own online app. 

• The following video outlines the original Missguided app, it's functions and how it worked. Providing the updates of iOS and the entire Missguided website overhaul, the design of the app would be completely different. Some of the functions would remain, e.g. the shopping aspect and links to social media. In addition, their blog would be integrated more and loobook/trend features.

Initial Idea #1- Missguided App

In 2010, Missguided did launch an app, however, it is no longer available to download suggesting that it never really took off or was sustainable enough to maintain. However, as the digital world has rapidly grown since 2010, and fashion brand’s presence within the app world has expanded, with the majority of stores now having one. The Missguided app would be fully transactional, featuring the same tabs as the website, offering more interactive features that differentiate the app from the website. In addition, the promotional campaign would be fun and experimental given that Missguided frequently use through-the-line techniques to promote the brand.