Although there isn't necessarily people involved in the promotion of the Stylist Edit app, there will be an instance where uniform is needed. At events such as Graduate Fashion week and the Clothes Show Live there will Company magazine stands promoting their brand. Here, staff will have the above t-shirts on in order to promote the use of Stylist Edit. They will advertise the app by targeting consumers and showing them how the app works on an iPad to persuade them into downloading. The uniform is very plain and simple and merely lets customers understand who can help them with any Stylist Edit or Company magazine questions. Even the logo on the t-shirt will get consumers wondering what 'Stylist Edit' is, therefore getting people interested in the app.
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