Campaign & Media Plan

The Campaign & Media plan can be found above. The first two images are the Campaign plan listing everything that will be done in order to produce not only the app but also the entire promotional campaign behind it.

The Media plan outlines the cost for my promotion. Most of the promotional techniques are free of charge. This is because the app costs so much to make that it leaves little expenditure left for a large media promotion campaign. Luckily, most of the promotion required is free anyway. However, once the app makes a profit, Company can look into more expensive promotional methods however this isn't really what the company does already, so may not even be something done by the brand. The media costs were found on the following websites

• Emails- http://mailchimp.com/
• Flyers- http://www.vistaprint.co.uk/flyers