In the film Clueless, the main character, Cher Horowitz, has a computer that suggests outfits for her to wear every day. I realised that this is basically the premise for my app, and thus I intend to use this within my promotion. Most girls (within the target demographic) have seen or at least heard of the film Clueless and are aware of her computer outfit generator, therefore it makes sense to link the app and the film together within the promotion to appeal to girls who have always wished for their own outfit generator. In addition, with there currently being a 90's revival and the film Clueless being in the spotlight again it means more consumers will be aware of the concept and can now have their own version through Stylist Edit!
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