14 March 2014

Fonts


The following fonts are ones taken from the magazine. I wanted to keep all fonts the same as the ones used by the brand to maintain continuity, plus it's a key part of the assets that the consumers recognise. The most obvious of the Company fonts is Brainflower and Levi Brush as these are used for their headings. The fonts like Courier New and Avenir Light are used for texts within the magazine. Although Brainflower was the obvious font to use within the app, I want to use the fonts more associated with their Weekly Edit app and their High Street Edit magazine. 

Therefore, these are the fonts that will be used within the app. The title font is yet to be found (in the meantime I will be making it via extruding the fonts).  I will be using this text for the headings and home page. The other main text will be the 'KG The Fighter', again until I find the exact font used, I will be using this one as it's the closet match. This will be used for subheadings and within doodle features. For the main font and general text it will be these Sans Serif easy to read typefaces that aren't distracting. These are also found within the Weekly Edit App and High Street Edit magazine.


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