8 February 2014

Boyfriend Creche- Limitations

Upon reviewing my research and survey results I accumulated the following limitations to my service.

  • Initially, if the 'boyfriend creche' has everything men like doing in it e.g. watch sports, play on games consoles, then why would they even bother coming shopping with their partners? They could just stay at home. Equally, if they do come and spend the day at the creche, what was the point of them accompanying their partner?
  • Moreover, men could simply come to the 'boyfriend creche' without a partner; they could just come to use the facilities rather than use it for it's proper use. Hence there would have to be some sort of system whereby guys could only use the service if they had a girl with them shopping. This could be counter-acted by women having to sign their partners in and out.
  • In addition, to avoid overcrowding there would have to be a time slot system. This could work with the idea of proving they are shopping with a woman; like the Ikea concept, women could be given a buzzer that rings when their partner's allocated time is up. The Ikea stores only allowed 30 minutes but that wouldn't be enough in big shopping centres, so hourly or two-hourly slots are more practical.
  • In terms of generating money, the service could be free for the first hour and any time after that has to be paid extra for. Or, instead, women could have to spend a minimum amount in a shop before men are allowed access to the creche. This would generate more sales for women's shops and also encourage men to help their partners shop. The minimum amount could depend on the shopping centre itself e.g. The Trafford Centre minimum could be between £40-£50, whilst somewhere much smaller like The Potteries could be between £20-£30.

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