Styling App- Brands & Companies

Initially, I thought the app would be part of the Threads brand that have created the original app for men. However, Threads isn't a brand well known enough, nor do they do a lot of promotion. Instead I feel this app would suit either a magazine or well know fashion brand much better.

• TOPSHOP- Topshop already provide a Personal Shopping service within some of their larger branches and have their own shopping app so would be potentially interested in creating this service. However, by choosing Topshop, it means the app is limited to their clothes only thus will only be used by a certain audience and demographic.
• MISSGUIDED-One of my previous ideas was to launch a Missguided shopping app but it had no USP to make it stand out. Here I could link both the shopping app and the personal styling element to give Missguided the USP it needed. Again, however, like the Topshop idea, all the clothing would be limited to Missguided only.
• JOHN LEWIS/SELFRIDGES/MARKS & SPENCER/DEBENHAMS- All these companies have their own personal shopping services within their shops. Regarding John Lewis and Marks & Spencer all the clothing again would be their own brand. Selfridges and Debenhams all have other brands within them which would diversify the clothing brought to the user, although saying that, both stores have a lot of different age ranges within their concession stands which could either be a pro or con for the service. 
• WANT WORTHY- Wantworthy was a website whereby users could add items the desired to a wishlist online. All their 'wants' would be stored and accessed at any time. Unfortunately, the website is no longer available. However, their service combined with the personal styling aspect could re launch the brand and make it a house hold name. Nevertheless, there is the downfall that because the website wasn't well known originally, it won't stand out in the market. 
• LOOKBOOK- Lookbook is already an online website and app whereby users post images of their style and other users 'hype' it if they like it. This is a site that allows anybody to gather outfit inspiration from other people's images. The personal styling service would be something totally alien to Lookbook, but the concept would work quite nicely together as they both offer outfit inspiration.
• WHAT I WORE TODAY- WIWT is a app and website similar to Lookbook but instead of professional photography, a simple mirror picture will do. Anybody can upload an image of what they wore that day and other users can star it if they like it. As with Lookbook, this is something different to what the personal stylist app would provide but it is a potential brand to affiliate with.
• COMPANY MAGAZINE- Company magazine's target market is females aged 16-30 and of those not just interested in fashion, so not only would this app would attract a wide range of users. Moreover, Company already have a separate app they release every week called the 'Weekly Edit' app, so they are already very tech savvy when it comes to new apps. Moreover, they are incredibly interactive online with their social media contact and are constantly encouraging readers to get involved with the magazine.
• ELLE- Hearst publications are also heavily involved in the creation of apps and digital content. Elle magazine would be a different direction to the service as it is working more with designer brands opposed to high street. The app would work in the same way, but would be limited to a different demographic. In addition, Elle magazine can seem quite intimidating as it is all high fashion, hence this may but some people off downloading it.
• VOGUE- The Conde Nast group are heavily involved in digital apps like Hearst. Similarly, with Elle, Vogue limits itself to designer clothing rather than high street, and again can be intimidating to some people. Moreover, Vogue have already released a styling app, but it isn't functioning anymore suggesting it wasn't successful to them. 
• "Vogue's entry is called "Vogue Stylist"—and it marks yet another blow to Blackberry users. The application, available only on the iPhone for now, allows users to click on an electronic Vogue ad (or even use the smartphone's camera to snap a photo and then upload a print Vogue ad). The app brings users to a retail Web site, where they can buy all or some of the pieces in the look.
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  The app can be used to upload items from one's own wardrobe and sort them by designer brand, color or trend, as identified in the current Vogue issue. Users can search trends and find suggestions–populated by computer algorithms–based on the clothes they own and the ones shown in that month's Vogue."