18 February 2014

Core Customer Profile


  • AGE- 21
  • GENDER- Female
  • ADDRESS- Manchester
  • MARITAL STATUS- Boyfriend
  • DRIVE- Vauxhall Corsa
  • JOB- Sales Assistant at Topshop
  • EDUCATION- University studying Fashion
  • SOCIAL MEDIA- Twitter, Instagram, Pinterest, Facebook, Tumblr, has own fashion blog
  • MAGAZINES- Company, Look, Elle
  • SIBLINGS- One brother
  • MAKE UP- MAC, Rimmel, Barry M
  • PERFUME- Marc Jacobs
  • CLOTHES SHOPPING- Topshop, River Island, Primark, Missguided, Vintage
  • HOBBIES-Shopping, cinema, eating out, partying with friends
  • MUSIC- Chart music, Arctic Monkeys, Beyonce, Vaccines, Rudimental, Disclosure, enjoys going to festivals
  • TECHNOLOGY- iPad, iPhone, Apple Mac, DSLR cameras
  • TELEVISION- Reality tv, TOWIE, Made In Chelsea, Gossip Girl, Sex and the City
  • FOOD- Pasta, Nandos, Chinese takeaway, salads, chocolate. Shops at Tesco/Sainsburys/corner shop
  • HOLIDAYS- City breaks, girls holidays, Ibiza, Malia etc
DAY IN THE LIFE

Wake up, has cereal/toast for breakfast, gets ready for uni using MAC makeup, dresses in mainly Topshop and River Island clothing. Lives at uni so doesn't have to commute. Has class in the morning, uses stationary from WHSmith- girly, pink and purple. After uni, grabs a meal deal lunch from Tesco, and goes to work at Topshop in the afternoon. Following work, gets a taxi home and makes pasta for tea whilst watching the soaps with her flatmates. Some nights will be spent doing uni work, some going out partying with friends in the city, some on date nights with her boyfriend. Any spare time she gets is spent fashion blogging and going to blogging events.

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