Digital Marketing Talk- 3/3/2014

Social Media Marketing Manager at Pretty Little Thing, Natalie Fahey gave a talk on digital marketing in our lecture today, and the following are the points most useful and relevant to my campaign.

• Having an online campaign/website means graphics can be changed within minutes and can be updated more regularly and easily.
• When launching promotion consider paydays. When do people have money? Most people are most likely to shop for clothes at the start of the week e.g. Sunday-Wednesday in order to obtain them by the weekend. (Although my service doesn't sell clothes, it's important to consider when the consumer will be buying new clothes and how they can style them. Plus the app can recommend clothes to integrate with their wardrobe at the beginning of the week more.)
• When creating key campaign messages, current consumer and competitor behavior and seasonal factors need to be considered.
• Little things like colours and different fonts attract audiences and get them to click on adverts.
• Clickable links shouldn't have anything around them in order not to distract
• People are drawn to the colour blue
• Social media needs to support the brand but equally the brand needs to support the social media- they need to work together in harmony
• Posts on social media are most effective when done first thing in the morning (usually with something to gauge a reaction e.g. a quote), then around lunchtime when they are at a desktop (consumer can access the website much easier), then again at night. POST NO MORE THAN 5-7 TIMES A DAY
• Sunday is the best day to send emails. Most people spend time reading their emails on a Sunday
• Different types of emails do different things e.g. newsletters are detailed, postcards emails are short, usually reminding the consumer of something.
• Always consider the frequency of how regularly you as the brand interacts with the consumer via social media/ email/ talking to them. Don't want the consumer to get annoyed by the brand but equally don't want the consumer to forget the brand.