SWOT Anaylsis

The following is the current SWOT analysis of my app.

STRENGTHS

·         Utilises unworn clothing, making the most out of consumer’s wardrobes

·         Helps create outfit suggestions for those with a busy schedule

·         It’s created by a trusted, well-known brand

·         The app is essentially a personal stylist in consumer’s pockets

·         Its unique, never been done before

WEAKNESSES

·         The app may not appeal to everyone

·         With all apps there is the risk of it crashing a lot or not working properly

·         Only available to Apple users at the moment

·         Consumers may find uploading own clothes to app time-consuming

OPPORTUNITIES

·         More brand awareness of the Company brand

·         A larger readership of the magazine,  more people downloading their Weekly Edit App

·         If successful the app can launch on Android market

·         If successful the app can launch more features, even personal stylist events similar to their Fashion Forum events

THREATS

·         Consumers may already use a personal styling app e.g. Stylebook

·         There is the risk of other brands creating a similar app at the same time

·         Algorithm technology may not work as well as originally hoped.