The following images are a selection from Company magazine and their bi-annual magazine Company High Street Edit.
I much prefer the layout and themes of Company magazine, therefore that's definitely a direction I want to go in with my app design. The pastel colours work really well together and have become synonymous with the brand as well as the fonts which are definitely something I will be using within the app. What I also like about the layout is the use of little details (see picture two) e.g. the paint brush strokes behind text, the squared paper backgrounds, the squiggled astrix marks by titles all help to give the magazine a relaxed, friendly, almost scrapbook type feel. This is something I want to try and incorporate within the app as I feel these little details are what people most associate with the brand. The magazine prides itself of being like a 'fashion blog' in terms of its layout and style, therefore given that my app is all about fashion and personal styling I want to replicate that theme within the design.
Their High Street Edit layout is similar to their Weekly Edit app in terms of fonts, style and colours, so ultimately, I think I will be drawing most of my layout inspiration from here so it's in keeping with the app design thus consumers can appreciate that the apps and bi-annual magazines are an extension of the brand. As the app is mainly image based, fonts here are crucial and I will definitely be used the block capital type within the design.
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