In comparison to the magazine layout, the website is very bland and boring. Although saying this, it's very difficult to recreate the magazine colour scheme and layout theme on the website. The use of white works well to help everything stand out and look clean and crisp. The black text helps to do this also. The fonts used are very simplistic and relate back to the magazine so my app definitely needs to incorporate some of the main fonts used within their brand. There are some hints of the magazine layout and style dotted through the website in the form of the pastel colours used and the creative graphic headers (see top picture), but other than that it's very basic. In regards to my app layout, I don't think I will be taking much direction from the Company website as it's very basic, and I much prefer the style of the magazine.
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