- Regarding the app's concept perhaps consider a collaboration with the a brand e.g. ASOS or the Arcadia group. The app would then just focus on using their products which makes it more exclusive to the brand and also increases the awareness by being promoted by another brand. However, Company magazine doesn't limit itself to just one brand within the magazine so this concept wouldn't be strong and would alienate other companies and probably consumers.
- Instead it may be an idea to create a supplement magazine promoting the app that could be in association with a brand e.g. ASOS/ Topshop. This idea stems from the supplements in Vogue magazines, which advertise clothes from all brands but have a editorial shoot focusing on just that brand's items. The magazine intended for the app would show it works as well as have a lookbook feature or editorial shoot within it.
- In terms of my app, change the iPad to an iPad Air outline as this is the most current. Also change the iPhone to the most current. Change the writing on the Welcome Page to columns and experiment with the white space more. Change the size of the bottom icons, maybe put them in squares and box them off. Also try to find more iOS7 like logos to make the app look more realistic.
- It was suggested that an idea for the calendar feature could be to send push notifications to remind users what they're wearing that day or to remind them an event is coming up that they should plan an outfit for.
- The aforementioned magazine idea could also be made a feature on the app. There would be a lookbook/inspiration feed whereby users could view outfits and editorial spreads from the magazine to create their own moodboards of outfit inspiration.
- In terms of promotion, consider doing a photoshoot like the images on the Stylebook website which visually shows users how they can use the app and what it does. These images should go on a new website- make a microsite for the service.
- On the logo, consider making the Company logo smaller so it stands out as well as downloading the correct font for the 'Stylist Edit' text. This way the title 'stylist edit' will stand out more than the word Company.
The feedback also communicated by my tutor is as follows;
Actions / Elements carried out
- Identity has been carried forward - has identified and provided the rationale for moving away from the illustrated icons for the clothes
- Basic concept has been communicated - concept is easy enough to follow
- Idea of app embeded scanner works well, this provides good USP
- A board range of visual work communicated with a clear understanding of what else is yet to complete.
Things to do
- Research if the magazine needs to use another brand, if so why and see which you would align a brand that encompasses multiple brands (justify the reason) - example Vogue supplemented magazines (research could justify)
- Content needs to be confirmed (shoot yes or no?)
- Need to update the look app to be much more in line with current UI's
- Evaluate the look and layout - use more uptodate hardware
- Include more features within the app, look book, brand own shoots - how will the features be communicated?
No comments:
Post a Comment