Naturally, owning an iPhone or an iPad came out as the most popular choice, which works well given that the app will be released on iOS software first. I was surprised that only 24% of respondents read Company magazine every month given that it was the most popular magazine on my previous survey. Overall, 50% of respondents rarely, or never read Company magazine, which again was a massive shock. Not many people download or read the Company Weekly Edit app either, although I'm not too surprised at this result as I feel Company don't promote the app as much as they could, plus the fact it costs 69p may put people off downloading it, which makes me want to consider that the Stylist Edit app is free.
Despite Company not being as popular as I previously thought, the concept of my app is, with 67% of respondents saying they would use the service, whilst another 67% regularly seek fashion advice from either friends, peers or magazines. Furthermore, 91% of respondents have unworn clothing in their wardrobes hence there is definitely a market for a service which helps utilise this. It's also worked well in terms of my results that most people either never get round to wearing their unworn clothes, have nothing to go with them, they were impulse buys or simply don't like them anymore. Hence the app will provide a new lease of life for these unworn and disliked clothes hopefully so that consumers will enjoy wearing them again. In addition, 87% of people admitted to pre-planning outfits either all the time or some of time again showing there is a market for a service that provides outfit suggestions.
In terms of promotion, it is clear that the majority of people use Twitter, Instagram and Facebook thus this is where the main social media marketing will take place. There will also be some forms of promotion on Pinterest, however it may be difficult to promote over that social media service.
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