13 March 2014

Dissertation Layout- Final Decision

After speaking with Paz today I've made my final decision on the layout of my dissertation. Admittedly, it shouldn't of taken me as long as it has to decide upon this as ultimately there are more important things to be getting on with. Paz agreed that I should take on elements of Company magazine to show I have an understanding of my brand, however he doesn't feel it's good for me to totally copy it as I've done this before and should try something different. 

Therefore, I've decided I'm going to integrate the H&M magazine layout with elements of Company's artwork that have become synonymous with the brand e.g. the fonts, use of brush strokes, colours. I'm going to create an assets page of Company's branding for the purpose of my promotion so I have a reference of their style, which will also be a good guideline when I begin producing the creative format for my dissertation.

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