A form of promotion I am going to use within my campaign is the use of celebrity endorsements. However, instead of using regular celebrities as such I am going to use bloggers and YouTube vloggers as Company works a lot alongside these types of people. In January 2013 they released their Bloggers issue whereby the content was focused heavily on fashion and beauty bloggers. Also, they have featured frequent articles and features on the rise of YouTube vloggers and successful bloggers, not to mention their put Zoe Sugg (a YouTube blogger) on the front of their April edition. They also have their own Style Blogger awards supporting this generation. Company understand the rise, power and influence of bloggers and vloggers, and know how to use it to their advantage (see image about), therefore it makes sense to use their connections to their advantage, getting bloggers to endorse the use of Stylist Edit. Bloggers will include the likes of Zoe Sugg, Lily Melrose, and Lucy Rance. They will feature the use of the app on their website, as well as feature in the magazine, website and Weekly Edit app. Their influence and recommendation of the app will persuade more consumers to purchase it, especially the influence of Zoe Sugg who has a broad outreach of a range of ages. She will primarily encourage the secondary consumer.
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