Competitions

A promotional idea for my campaign is to include competitions. When the app is first launched, consumers can be in with a chance to win an iPad simply by using the app on their phones and showing their outfit suggestions. For those who don't have access to the app, they can also create outfit ideas through other means like Polyvore and the best one (chosen at random) will win an iPad. This competition generates buzz around the app and gets consumers using it in order to win a prize. Moreover, following the initial launch and competition, there will be other competitions to win high street shop vouchers by using the app and showing off the outfit suggestions via social media. This thus engages the use of social media spreading the outreach of the app to a wider audience plus gets the users involved within the use of the app. All competitions will be advertised through social media and the iPad competition will be promoted also via the magazine and Weekly Edit app.