SPECIFIC-
- · To utilise and make more use of consumer’s current wardrobes
- · To help plan out and suggest wearable fashionable outfits
- · To increase consumer’s confidence and self-esteem through ‘looking stylish’
- · Build a greater brand awareness of Company
- · Increase readership of the magazine with different audiences
- · Increase awareness of the other extensions of the brand e.g. High Street Edit/ Weekly Edit App
- · The brand engages with their consumers on a more personal/friendship level
MEASURABLE
- · Through the amount of downloads of the app
- · Through the regular usage of the app
- · Through social media promotion- how many people ‘like’ the news of the app (this can be correlated with how many people download it)
- · Social media- sharing the images of outfits via the user’s social media connections
ACHIEVABLE
- · The algorithm technology could cause issues- people may need to be employed or commissioned to create this app.
- · Company is an app for its consumers therefore this app works well within their brand ethos.
- · Promotion is achievable- lots of use of social media which they focus on already, using celebrity endorsements through bloggers and vloggers, magazine adverts etc.
- · Below the line would be the main use of promotion which they focus on a lot.
REALISTIC
- · Company already has the Weekly Edit App which means they would definitely create an app like this.
- · Hearst (publishers) are pushing their magazines into the digital era.
- · My survey results have shown that the majority of people would use a personal styling app
- · There are few, if any apps like this so there is definitely a gap in the market for this app and its technology
- · If the app had a price it would be 69p the same as the other app.
- · Company is currently active on all below the line platforms.
TIME-
- Campaign/Media Plan (to be created)
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