Stylist Edit Promotion

So far this is a list of the promotional activity that will take place to promote the Stylist Edit app. Company mainly concentrates on below-the-line campaigns, however I have tried to incorporate some above-the-line promotion as this is a new service hence it can be promoted in a new way.

• Social Media (Facebook, Twitter, Instagram)
• Youtube videos
• Celebrity endorsements (Focusing on vlogger Zoe Suggs/Zoella)
• Magazine adverts
• Editorials and advertorials
• Online banners (their own websites, other websites)
• iPad stations at their forum events, blogger awards, Graduate Fashion Week, whereby consumers can play on the app (pre-loaded with clothing just so users can get a feel of the app)
• Adverts on tubes and in tube stations (people can have long journeys and get bored on the trains)
• Sponsorship with Britain & Ireland's Next Top Model
• Leaflets to be given in goody bags (at blogger awards, forum events, Graduate Fashion Week), maybe even as a flyer in other magazines
• Emails
• Google + Hangouts