There was a short feedback session today discussing our overall progress so far. At the moment I feel I am up to date with my work and as this week will be spent concentrating on creating the visuals I will be ahead with promotional work by the start of next week.
One of the areas that was bothering me was regarding the literature review as I've not found many key texts but rather little snippets from a selection of articles. I was told that I don't actually have to reference specific texts, but if Mintel as a whole was beneficial for example, I can simply state that Mintel was helpful. This made me feel more confident about writing my literature review.
In addition, I was also concerned about the layout of my dissertation as I've laid out several previous pieces of work out in the style of Company magazine so I don't particularly want to adopt the same style for my dissertation piece. Nevertheless, Louise pointed out that it may seem like I don't understand Company as a brand if I designed my dissertation to reflect a more serious looking style, as Company's layouts are fun, relaxed and exciting. It is the perfect way to design the dissertation given that my app is for Company magazine. She did suggest that instead of copying it out again I could take elements I like and merge them with the more sophisticated layouts I've found so I'm still incorporating their graphics and artwork without totally copying again. This is something I am definitely considering and am going to speak to my personal tutor to get the final verdict.
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