Company Magazine Promotion

FACEBOOK

Company post on Facebook up to 5 times a day. Their posts don't solely focus on promoting the magazine either, they range from celebrity gossip, fashion trends, beauty tips, street style and music. Their Facebook page is almost an interactive version of the magazine posting snippets of what content goes in the publication and allowing the followers to comment and interact. All their social media content is more promoting the Company brand rather than the magazine. They post in a colloquial style, giving a really friendly vibe and always with a visual attached to make everything seem more appealing. They do promote the magazine and other extensions of the brand on the Facebook page and make sure that keep promoting the magazine throughout the month so consumers don't forget to grab a copy. The colour palettes of their visuals is also key as the retain the pastels of the magazine.

TWITTER

Company's Twitter feed is a lot more busy than their other social media platforms, this is probably because it is easier to create content on Twitter and it can be deemed less 'annoying' as it's only a tiny 140 character post. On average, Company post about 30/40 times on Twitter on a weekday, with less content being posted at the weekend. Another reason for regular posting may be to attract all audiences- obviously those who check Twitter all the time will catch most of the posts, but those who can only read Twitter at certain parts of the day still get frequent content from the brand. Again the posts aren't always promoting the magazine, however there is more promotional magazine content on their feed. They post the same content as the Facebook page although they have the luxury of being able to repeat posts a few times without it getting annoying to consumers. Most of the tweets they post have links back to the website or other social media platforms, so they are always tying together their forms of brand extension. 

YOUTUBE

The Youtube page isn't used as much as the other social media platforms, however they are beginning to utilise this platform. During the promotion of their most recent cover star (Youtube blogger Zoe Sugg), they used a Youtube video to break the news of their cover star, they also released further videos of behind the scenes, an mini interview with Zoe and other teaser clips surrounding the magazine. Other content on the Youtube channel includes beauty and fashion hauls, Q&As with their staff and more behind the scenes content from the magazine. All their content is very focused on getting interaction from their readers.

INSTAGRAM

Their Instagram feed is another platform whereby the focus a lot of attention on. There is a happy medium between the regularity of posts on Facebook and Twitter here, posting up to 10 times a day unless there is an event on e.g. the Brit Awards. Like their Twitter & Facebook, their posts are concentrated on promoting the brand. There are lot more visuals of behind the scenes, fashion, press days, and beauty, as well as posts of the magazine content and snaps from their office. In the run up to their most recent cover star, they posted snaps building a buzz around who it might be. In addition, following the release of Zoe Sugg being the face of April, they posted lots of images promoting her shoot and the magazine. They also do this regularly with other cover stars as if those who follow the brand's Instagram receive exclusive information about the magazine. As well as their magazine publication they also promote the Weekly Edit App and other brand extensions.   

MAGAZINE

There is some promotion of Company magazine within other magazines usually of the same publisher. Office magazine, Elle and Cosmopolitan often run adverts advertising the magazine. Company also do a lot of self promotion within their publication. They often publicize their bi-annual magazine within the monthly magazine, as well as do a lot of adverts based around their weekly app. Company have begun doing a lot of reader events giving their consumers advice on how to get into the fashion, blogging, beauty and music industry. They run adverts within their magazines as well as sometimes articles about the events to engage more awareness of it. This heightens the fact that Company are a very friendly brand and incredibly focused on having interaction with their readers. As well as promoting their brand extensions within their magazine, they also advertise their website showing the readers there are other platforms to access more Company content on- they aren't simply a monthly magazine and stop there. 

SPONSORSHIPS

Company magazine sponsors Britain & Ireland's Next Top Model with the winner getting the cover star space on the September issue. They are involved within the programme as well as using social media to interact with fans about it.

New Look also sponsors Company's Blogger Awards and do promotional pieces within the magazine.

EMAIL

Company do send out emails around 3 times a week. The majority of emails are laid out like their website in a newsletter format promoting things going on on their website, social media platforms and magazine. More often they are promoting their website. They also do 'postcard' emails whereby they simply promote their app, shop, and magazine.