Chosen Idea

After much deliberation I have decided to focus my Final Campaign on the Personal Styling app. Considering the flaws and limitations of the Boyfriend Creche, I felt that that idea would run out of steam and not be strong enough to maintain an entire campaign. Moreover, I feel I will have more fun and really enjoy getting to work with the styling app. Also, I want to work for Company magazine in the future or at least the magazine and fashion industry therefore my styling app works better for me than the creation of the Boyfriend Creche.

My final concept is thus:

• A personal styling app for Company magazine.
• Users can upload images of their wardrobe or download them from a database of clothes on the app. From here the app will generate outfit suggestions based on the current wardrobe. The app can recommend clothing from other stores that would integrate well within their current closet also. Users can also ask the app for specific outfit suggestions e.g. 'festival' 'date night'. All outfit suggestions can be saved and shared via social media.
• The app works well as it helps users to utilise their current wardrobe and given the recession the UK is in, this app will help promote the recycling of old clothes in the wardrobe.
• In addition, the app will work alongside the magazine; pages will be interactive and require users to scan the page. Clothes found in the magazine can be added to a wishlist as they can when sourced on the database, and again outfit suggestions can be made through this so users can shop for entire outfits rather than one off pieces they may not wear again.
• On the Company website, they often do live chats with the workers. Every so often there could be live style Q&As as their videos are very popular online.
• Over time the app could run vouchers with the brands featured in the app e.g. if they create an outfit with Missguided clothing, they can receive a discount. Moreover, there can be competitions to win Company magazine subscriptions or clothing vouchers when outfits are shared through social media. ASOS do something similar on their app where consumers upload images of themselves in ASOS clothing and get entered into a draw to win.