In every issue, Company invites its readers to style up three trends their way in the feature 'Street Girl'. Company are very focused on street style, blogger's style and wearing trends in a unique way not how the catwalk presented it. All the girls used in this feature are either bloggers and simply readers of the magazine; real girls not models. This gives some indication of what Company deems to be a 'Company Girl', and thus who their target reader and customer is, thus the target consumer of the Stylist Edit app.
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