I conducted a survey based on the creation of a personal styling app intended for a magazine. The results were mainly what I was expecting/hoping, but there were some things that I wasn't expecting. I thought a lot more 20-24 year olds would be using fashion apps regularly, especially given that the majority of survey recipients have an iPhone. The apps that were commented on were Style.com and Polyvore, which bodes well given that I want to add a Polyvore style feature into my app. As the majority of people who took the survey were aged between 20 and 24, it's not surprising that they favoured high street brands over designer ones. This is making me reconsider creating the app for the likes of Vogue and Elle but instead focus on a magazine like Company. This is further backed up when it came our as the most popular magazine, closely followed by Vogue, Elle and Look. Look magazine may be something to consider, however they don't have any existing sort of app which suggests that they aren't interested in that market or don't have the budget. A feature suggested for the app was clothing suggestions suited to one's body type and shape which is definitely something to look into and implement. Moreover, most people use Tumblr, ASOS Fashion Finder and Pinterest for their styling needs, so these are all avenues to look into when thinking of designing the app and coming up with features.
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