Appropriate Promotion For Each Consumer

CORE CUSTOMER

• Social Media Marketing
• Celebrity Endorsement (Bloggers/Vloggers)
• Mail Outs
• Magazine Advert/Editorial
• New Look Sponsorship
• Britain & Ireland's Next Top Model Sponsorship
• Banner Ads
• Website Content
• Word of Mouth
• Indoor Promotion e.g. At Graduate Fashion Week/ Company Blogger Awards

SECONDARY/ASPIRATIONAL CUSTOMER

• Social Media Marketing
• Celebrity Endorsements (Bloggers/Vloggers)
• Magazine Advert/Editorial
• New Look Sponsorship
• Banner Ads
• Word of Mouth

TERTIARY CUSTOMER

• Social Media Marketing
• Magazine Advert/Editorial
• Banner Ads
• Word of Mouth
• Searching the App Store