Although I had spent a lot of time last week gathering information about my target customer, this week I have been refining that information and organising my research to form three customer profiles. The first one is the core consumer, the one who the app is aimed at and will be the majority user of it. This customer is the one that I've gathered the most information for so far. The secondary consumer is an aspirational one; a user who isn't within the target market but will aspire to use the product and it's functions. Finally, a tertiary consumer, these will also be an aspirational consumer, but within the target market area. For example, nurses or laywers who aren't necessarily fashion-focused but still want to look stylish.
In addition, I have also downloaded the main competitor app, called Stylebook. It has features very similar to my idea, so I want to test it out and evaluate the pros and cons of the concept.
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