The following is a rough customer profile board based around my previous findings about Company magazine readers. Although this board is more focused to their magazine's demographic, the majority of items are the same. However, the Stylist App doesn't just lend itself to the stereotypical 'Company girl', but also the readers who are not necessarily studying fashion, e.g. law students, doctors, creative writers, cooks etc. Nevertheless, as the editor pointed out, Company's readers all want to be fashion forward in their own unique style meaning the Stylist App will cater to everyone's needs.
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