Company Weekly Edit App Layout

When the Company Weekly Edit app first launched, their interface looked like this. Oddly, none of the fonts or layouts are similar to anything used in the magazine; this may be done purposely so consumers can see it is a completely different thing to the print publication. The text is ultimately unappealing and personally turns me off wanting to read the content let alone download the app. The colours are very bright and garish, whereas the print publication focuses on pastels and soft tones. The layout looks badly and quickly put together and generally un- aesthetically pleasing. If I was to take any sort of layout direction from this in terms of my own app, I would consider using the bright colours only and take more inspiration from the print publication as I think that sums up Company more than this; consumers can easily link the Company brand to their unique layout, fonts, colours and style. 

Recently, Company updated their Weekly Edit app layout and personally I think it looks so much better! The pastel colours are more in keeping with the magazine tying in all their extensions of the brand together. This layout, fonts and style is the same as their bi-annual magazine, High Street Edit, so everything does link together nicely. This makes it a lot easier when designing the visuals of my own app as they will be in keeping with this style linking everything together. The fonts work well- a mixture of girly and bold, whilst always being legible. In addition, I think the little doodles e.g. the hearts and 'cute dress' speech bubble would be a nice touch on the app. Little quotations like 'cute dress' may also help to boost consumers self esteem as they will be getting compliments on their outfits.