10 February 2014

Feedback #2

Prior to having my second feedback, I had already eliminated the Boyfriend Creche from my options. However I still discussed this option with Paz.

Boyfriend Creche 
  • I outlined the limitations and we both agreed that in hindsight although the concept is a good idea, realistically it wouldn't go far enough. 
  • Paz also addressed the flaw that men can simply go and wait in a coffee shop for their partners, there doesn't have to be a designated room for them to sit in.
Styling App
  • This was seen as my strongest idea.
  • I addressed the situation that my app feels a little all over the place at the moment, as I haven't decided what brand I want to do it for, whether I even want to do it for a brand, what the USP for it is etc, and that ultimately I feel very overwhelmed.
  • We worked out that by having the app connected to a brand it would stand out more as people would know that it's a brand people can trust opposed to a stand alone app that may not get any exposure
  • In addition, Paz recommended I speak to some personal stylists and gather an idea of what the provide and how their service would differ from the app. I have emailed some stylists that I know off and am currently waiting for their response.
  • He also suggested I make a list of pros and cons about my app 
  • And also consider other people that would use the app who aren't necessarily the 'fashion' type e.g. scientists and lawyers who don't have time to put outfits together. This is a reason I am leaning towards creating the app for Company magazine as they had a wide spectrum of readers plus their magazine content doesn't focus on just fashion, they feature articles on an array of topics.  

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