After writing my proposal and getting the approval from Paz that it was okay, I've been feeling a lot more positive about my concept. At the beginning of the week I felt rather scattered with my idea and that everything felt all over the place. I've managed to finalise the concept of my app and know what features I want to go in it, and after researching on Mintel, I feel comfortable that there is a gap in the market for this kind of product. Moreover, I am happy with my decision on creating this service for Company. Following my proposal I have been researching into Company's history and target reader to help create a customer profile for my app.
I've also spoken to a girl who works at Company magazine, Gemma Royston-Claire who thinks the app is a really good idea and wants to see some mock up images to share with her colleagues to generate some feedback for me.
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