Customer Profile Research #2

• Company's publishing house, Hearst has the following description about Company's target readership: 'For fashion forward, fun-loving, festival-going, music-downloading, street-styling obsessed young British women. For women who want to see the world, change the world and do it all in the latest trends. In short- Company girls rock!'

Hearst also had the following figures about Company's readership: 

• Adult Readership: 478,000,  Female Readership: 452,000,  Median Age: 25
• 36% of readers are AB ACORN group. 
• 67% of readers are ABC1 ACORN group.
• 95% of readers are female, 5% are male.

When Company revamped their magazine in 2012, they did so to fit in with their readership and the impact social media now has on their lives. (Information from Press Gazette)

• Company magazine unveiled a new 'streetwise'design on Monday to reflect the popularity of fashion blogging and social media trends amongst young women
• The new look is inspired by the success of Company's bi-annual sister title, High Street Edit.
• Following research into the purchasing habits of 19-30 year old women, Company will feature shorter, 'bite sized'articles and more images and illustration to mirror social networking platforms.
• Victoria White, editor of Company, said: 'The new look gives Company a point of difference at the newsstand which is what our readers are looking for. The size and format of the magazine is completely unique to the UK market. White said the new design was "a total reinvention of the traditional women's magazine."
• 'Social media is such an important part of any media company's overall strategy. Young people today are more tuned into Twitter and Facebook than ever and we have recognised the resurgence of social media by including design influences from the blogosphere," she said.
• 'Brands that don't engage with their target audiences on social media platforms such as Twitter and Facebook are likely to be left behind and lose touch.'
• Ella Dolphin, group publishing director of Hearst's young women's group, said the new magazine will appeal to 'the girl who dreams of being street-style spotted, who loves the nice things in life and documents them all using her camera phone.