Feedback #1

My first feedback session focused on discussing my Final Campaign ideas with Paz (my tutor) and making sure they were not only realistic but viable and help me produce a good degree of work. As I have many ideas, it was helpful to get some advice on which to discard.

MISSGUIDED APP- Although all of Missguided's competitors have their own transactional apps, this concept is not enough to go the distance for my campaign. There is nothing I can think of that would make this app different to their website, and ultimately nothing that would make them really stand out in the crowd. Mobile websites are also a lot more expensive to produce. I did really like this idea, but there isn't much direction to take this in.

GHD CURLERS- Through further research prior to my meeting I had already discarded this idea as it wouldn't work. GHD pride themselves on the fact that their straighteners are the only product a girl would ever need given that they curl as well as straighten. Moreover, research into whether women prefer curling wands to straighteners showed that most prefer to just curl their hair with straighteners.

ASDA LOYALTY CARD- Similarly to the curlers, I had already discarded this idea. Asda state on their website that they don't have a loyalty card due to their principle of not 'buying their customers with plastic points'. Hence, the concept wouldn't work in realistic terms. Whilst Paz said this was a good idea, it would be a boring one to do the research and production for.

MORE MAGAZINE- Whilst this idea was strong and interesting, Paz pointed out many flaws with this concept. As the name has already been tarnished it may be difficult to get a positive reaction to a relaunch. Moreover, as their target demographic was 16-25 year olds, would they chose to view a magazine on a tablet oppose to a printed publication? There is also the concept of launching an entirely new magazine instead of the rebrand of More! which is something to consider.

STYLING APP- After explaining the original concept about it being a menswear styling app, and that consequently I would be doing a female version, Paz pointed out that the womenswear market is saturated with styling and clothing apps and content, so what would make mine different and stand out? He also suggested the option of doing it for men but for a different company as the menswear sector is lacking in this sort of thing. If I didn't want to menswear there is always the concept of doing it for a magazine. My initial thoughts were a magazine like Elle and Vogue who have the budget to launch this and are already big on digitizing their brand. In addition, it could link in with their magazine with interactive pages for the app users.

BOYFRIEND CRECHE- I proposed my novelty idea of the boyfriend creche to my tutor and he actually said this was one of my strongest concepts with the most potential. He highlighted that there are lots of empty stores in shopping centers nowadays, hence the perfect place to add something like this. In addition, he also pointed out that concept stores and pop up shops are becoming more popular so it is perfectly realistic. Moreover, a new building in Birmingham called 'Birmingham Grand Central' has dedicated an entire floor to concept stores, so this could be the perfect place to launch the idea.

From this I am going to focus on researching on my strongest ideas which are the Styling App and the Boyfriend Creche.