Competitors- Apps

Company don't really have any competitors in terms of their Weekly Edit app. They are the first monthly magazine to create a weekly magazine app to keep their consumers interested and to keep constantly connected to them. They don't have an app anything like the 'Stylist Edit' that I'm creating so in those terms there are no competitors. The concept of a personal styling app, however, does have some direct threats.
Competitors

• Stylebook- This app is my main competitor. It's concept is incredibly similar to my own, with only some of the features being different. Saying this however, it is an american app so is more popular in the USA than in England so far.
• Closet- This app allows users to upload images of their clothes to the app and serves as a digital wardrobe letting consumers know how often they have worn certain items of clothing. This is app is a competitor in terms of uploading outfits and having an online wardrobe, but not in the sense of personal styling.
• Wink n Pout- This app suggests clothing suggestions based on users figures and offers style advice. It doesn't require uploading own wardrobes to the app, instead just picks out products from a database. 
• Feather Report- This app is completely different from mine as it suggests outfits based on the current climate and weather report. Nevertheless, the concept of suggesting relevant outfits is similar and may be helpful leading some consumers to download this app over the Stylist Edit.