Competitors- Magazine

In terms of the magazine, Company is rather unique with their content, style and approach to their publication. They focus on a variety of features including fashion, beauty, music, celebrity, books and articles. They don't have any direct competitors, however there are other magazines that consumers can be drawn to over Company.
Competitors

• Elle- Published by the same house, Hearst, they feature the same content but for a totally different age range. Plus they focus on designer and expensive clothing with massive editorial shoots, whereas Company concentrates on street style and the high street.
• Glamour- Another glossy monthly with a similar price tag, however Glamour focuses more on celebrity, real life articles and men. It could be classed as a direct competitor for the same age but different audiences e.g. doctors/lawyers- those who aren't completely fashion focused.
• Look- a fashion weekly that focuses on celebrity gossip, fashion and beauty. This is definitely a direct competitor with content, as over the last few months Look has been featuring more and more street style and blogger content. As it's weekly, it also has a loyal fan base as consumers can access it more regularly. 
• Grazia- Another weekly concentrating on fashion, celebrity, real life and beauty. Grazia is more similar to Elle in terms of content and target audience. However, they do feature a lot of high street and would be a competitor for the older end of the demographic e.g. 25+

The following perceptual map outlines where Company sits in regards to cost and fashion content among all over popular women's magazines.

This map is only a quick mock up- a final one will be produced.