Her response:
'I've had a look at your uni blog and think your idea for the app is really strong. The whole concept for reworking pieces you already have is something I'm particularly keen on as I hate the thought of people over buying mass produced items and only wearing them once or twice (why I love vintage and independent brands so much). Girls are always asking friends/family/boyfs for styling advice so being able to have the advice available on an app on your phone is ideal and the fact you would be building self-esteem whilst giving advice is amazing!!Company seems like the perfect magazine to pair with as they have the best friend kinda vibes when you read it and the app sounds similar to that!'
I think the image of Company acting like a best friend giving fashion advice is really strong and something that is definitely true of the magazine's ethos and something to consider a lot when creating the app and promotion.
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