Week 4

After spending last week researching into my two chosen ideas I was able to make a decision about which direction to take my final campaign in. After deciding that I am going to do the styling app for my final campaign I can now focus on writing my proposal. Moreover, I am also going to continue the research into my app and divide up the research into the different elements needed.

When writing my proposal, it is essential that I come up with a USP for my product. So far I've realised that my product has a USP and an ESP which are the following:

• USP- Only magazine to currently have an app like this 
• ESP- It will boost users self-esteem and confidence. 

Hopefully, further research into statistics, competitors and personal styling services will draw up more USPs before I submit my final proposal on Thursday.